Google Trends 2025: Insights into Global Search Interests
The dominance of **Huntrix**, an artificial intelligence-created music group, highlights significant shifts in how users interact with online platforms. In 2025, the search engine Google has seen a surge in AI-related inquiries, particularly related to **Gemini**, Google's AI feature. This year, Gemini emerged as the most searched topic in Google's recently published Year in Searches, which showcases the year's most notable questions, events, and figures globally.
Search Trends and User Behavior
To compile these trends, Google analyzes search terms that have experienced the most significant increase in traffic from January 1 to November 25, 2025, compared to the same timeframe last year. This data illustrates diverse user behaviors across Google's tools. A prime example is **Google Maps**, which has increasingly been utilized as a search engine for locating restaurants and travel destinations. The latest rankings reveal the most searched bookstores worldwide, including the famed **Lello Bookstore** in Porto and **The Ateneo Grand Splendid** in Buenos Aires.
Key Insights from 2025 Search Trends
The compiled search trends provide crucial insights into the interests that have shaped the past year. Interestingly, culinary searches indicate that “spicy honey” and “chicken marry me” were the most popular recipes. In sports, **PSG** and **Benfica** were the clubs that captured the most curiosity. Notably, the push for users to explore AI functionalities on Google is underscored by these trends, encouraging deeper dives into the reasons behind these popular topics.
Current Events and Popular News
Users frequently turn to Google to seek answers, whether through traditional searches or direct chats with Gemini. Google often delivers quick responses via “**AI Overviews**,” though these summaries are not generated for breaking news, allowing traditional media to retain prominent visibility on the search engine. The year 2025 brought heightened global interest in news items such as the murder of **Charlie Kirk**, unrest in **Iran**, the **U.S. government shutdown**, the election of a new Pope, and wildfires in **Los Angeles**.
Entertainment and Media Searches
Entertainment also plays a critical role in search inquiries. For instance, movie-goers sought information about the film **Anora**, with its lead actress **Mickey Madison** emerging as the most searched performer. In television, the series **Monster: The Ed Gein Story** garnered significant attention, while **I Should Have Taken More Photos** by **Bad Bunny** was the most popular song, and **The Charlie Kirk Show** ranked as the most desired podcast.
Notable Figures of 2025
This year's search trends highlight several key figures. **Pope Leo XIV** leads the list, while two American singers, **D4vd**, linked to a murder investigation, and **Kendrick Lamar**, remembered for his appearance at the Super Bowl halftime, also gained significant interest. The search for names associated with former President **Donald Trump**, such as comedian **Jimmy Kimmel**, and activist **Charlie Kirk**, remains notable. Losses among iconic figures such as **Ozzy Osbourne**, **Hulk Hogan**, and **Pope Francis** also drew extensive public attention.
Regional Highlights and Specific Trends
For localized insights, Google provides a breakdown of significant trends by country. In **Spain**, key events included the controversy surrounding the presentation by **Lalachus**, disruptions from electricity blackouts, and devastating summer fires. In Latin American countries like **Argentina**, **Colombia**, and **Mexico**, sports events dominated searches, with prominent mentions of notable Spanish athletes and local legends like **Lamine Yamal** in France. Meanwhile, search interests in the **United Kingdom** prominently featured the musical comeback of **Oasis**, and in **Italy**, the designer **Giorgio Armani** garnered attention following his passing.
Overall, the data collected reflects a diverse array of interests and highlights the evolution of online search behavior in 2025.
