As December arrives, the impact of artificial intelligence on traditional practices is still minimal. However, “Gemini” has become the most searched term globally on Google this year. As is customary during this season, the tech giant has released its annual list detailing the most searched queries of the past year. These trends reflect user inquiries, big events, and phenomena that drew attention on gobble it.
Top Searches in Spain: Blackouts and Current Events
In Spain, the major event that generated the highest search interest in 2025 was the blackout in April, which affected the entire Peninsula. This surge in queries was notably marked by the question “why has the power gone out?”
Meteorological events also influenced search patterns, leading to frequent inquiries about “rain alert,” “Spain fires,” and “what does DANA mean.” Another significant event this year was the election of a new pope in the Vatican.
Global Conflicts and Cultural Symbolism
The ongoing conflict in Gaza has sparked increased interest among Spaniards, particularly following the launch of the Global Sumud Flotilla from Barcelona on August 31. Questions such as “why Israel attacks Iran” and “why is the watermelon a symbol of Palestine” have been prevalent, the latter referring to the fruit's shape and colors, which represent elements of the Palestinian cause.
Diverse Trends in Entertainment and Culture
This year also saw a variety of topics garnering attention, ranging from the Planeta 2025 Prize awarded to Juan del Val to television programs like The Revolt. Other notable mentions include cultural phenomena such as Labubus fever and the migration of monarch butterflies. In film and series, projects like Anora, Sirat, The Infiltrator, Emilia Perez, and Adolescence have led discussions and award conversations.
Noteworthy Personalities of the Year
The year also highlighted several prominent figures, including Leo Lalachus, who took center stage during the Campanadas; actor Salva Reina, recognized for his Goya award; and Karla SofĂa GascĂłn, known for her controversial tweets. Additional notable personalities included Montoya, the star of the last edition of The Island of Temptations, singer RosalĂa, wrestler Ilia Topuria, and tennis player Carlos Alcaraz.
Search Queries: Definitions and Comparisons
In Spain, users frequently turned to Google to understand the meanings of various terms, with notable searches including concepts such as “Berghain,” “ageism,” “queer,” “PH,” “DANA,” “woke,” “bare property,” “FOMO,” “PEC,” and “mirror hour.” RosalĂa's latest album, released in November, also influenced the query trends.
The year saw a surge in comparative searches as users sought to determine which option was superior. A prominent debate revolved around artificial intelligence, particularly with the query “Gemini or ChatGPT.” Other comparisons included “diesel or gasoline,” “butter or margarine,” “joint or individual declaration,” “buying a car or renting,” “eating breakfast before or after training,” “retinol or retinal,” and “creatine or protein.”
Curiosity-Driven Searches: How-To Queries
Another common type of inquiry was related to how-to questions. Searches ranged from innovative queries like “how to take photos with AI” to more trivial ones such as “how to make a fire with two sticks” or “how to poop at work.” Within this category, culinary recipes often emerged as popular topics, with searches for matcha tea, homemade crepes, cookie crumble, homemade yogurt, and Dubai chocolate gaining significant traction.
